Background Melaut is a Jakarta-based service for sea sports recreation. With Melaut customers can sea kayak, stand-up paddle, or jet ski. Sometimes, Melaut offers the customers to have a trip to Pulau Seribu. Target Demography: Age: 18–40. Socio-economic status: Middle up Gender: All genders Geography: Jakarta, Bogor, Depok, Tangerang, Tangerang Selatan, Bekasi …