Scenario:
A traveler is in an airport waiting for the last leg of a flight home when their flight gets abruptly canceled due to bad weather.
Challenge:
Write a message from the airline app notifying them of the cancellation and what they need to do next.
Headline: 45 characters
Body: 175 characters max
Button(s): 25 characters max
Problem
Flight cancellation is the worst thing that travelers deal to do. So when a flight is canceled most travelers will be mad, or, angry. This is the challenge for the app to reduce angry energy from travelers.
Solution
If users or customers are mad, or angry, the right point to do is to say sorry with empathy and make a promise to find a way out for customers, or users.
Tone
So the tone for this copy will be: polite, emphatic, solution, and optimistic.
English Version:
Headline:
Your Flight Cancelled, Due to Bad Weather.
Body:
Sorry, Bruno, we need to inform you, Your CP782 flight to Grozny has been canceled due to bad weather. But, don’t worry, there are some options for you.
Buttons:
1. See Options
2. Need Help
Bahasa Indonesia Version:
Headline:
Penerbangan Dibatalkan Karena Cuaca Buruk.
Body:
Maaf, Bruno, kami ingin menyampaikan bahwa penerbangan Anda, dengan nomor CP7821 tujuan Grozny telah dibatalkan. Jangan khawatir ada banyak opsi untuk Anda selanjutnya.
Buttons:
- Lihat Opsi
- Butuh Bantuan
